Usability Articles conversion

Why Use GravityMarket?

August 16th, 2007

10 Reasons to use GravityMarket

  1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
  2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
  3. Increased “New to File” Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
  4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
  5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
  6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
  7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
  8. Integrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
  9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
  10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

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Case Study: PoolDawg.com

August 8th, 2007

PoolDawg Logo

  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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PoolDawg.com

November 29th, 2006

PoolDawg screenshotPoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.

Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.

One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.

Also see PoolDawg testimonial

[ conversion | client admin cms | SEO ]

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Emergency Medical Products

October 2nd, 2006

BuyEMP screenshotEmergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!

This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.

[ database | client admin cms | SEO ]

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SEO: RSS Feeds Increase Visibility

October 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

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RSS Made Simple

November 13th, 2005

by Stephan Spencer

Originally published in Multichannel Merchant

An RSS feed is merely an XML file that you host on your Web server — it kind of looks like HTML code. But don’t let its simplicity fool you; in the hands of a sophisticated marketer, the potential applications for RSS are huge.

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Search Engine Supplement: Search Optimization, Blogs and RSS Feeds: A Magical Combination

August 2nd, 2005

by Stephan Spencer

Originally published in DM News

The major search engines - Google, in particular - seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …

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